Struggling to write your USP? Do some content…
Sneak up on your USP and value proposition by doing lots of content (the right way). It has multiple benefits – and can be a whole lot more fun AND less overwhelming.
Why are you the right answer?
It’s easy to write about the features of what you do. then write about customer benefits and the problems you solve. But DON’T forget to write about your USP – why are you the best solution for your customer?
Winning copy is all about your customer – SPIN your website for success
While the technology changes, human needs and communication are more stable. So classic sales tools like SPIN selling are great copywriting toools.
Speed blogging – the fun way to do content
Everyone knows that quality content is a major asset in online marketing. It’s the intelligent way to minimise your pay-per-click advertising costs. But how do you develop unique, relevant, useful content quickly and easily?
What can you learn about copywriting from “the tale of two billboards”?
This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards”
Connect to the dream – not just the benefit
This recent Fast Company story on branding caught my eye “How better branding is pushing Kenyan teens to use contraception” It’s a great reminder that we may sell products – but we ALWAYS sell something more.
7 questions to answer BEFORE you hire a copywriter
Copy writing can get expensive if you don’t have your marketing purpose clear. The more time you invest in marketing clarity, the less time and money you’ll need to spend getting your copy and content fit for purpose.