Turn hits into visits and visits into business with engaging, useful content and copy. I capture your words and turn them into powerful messaging.
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Do you need a writer – or an expansion pack for your business brain?
I was blown away when I read this in a referral from a long term client:
Leigh is my go-to for many things but especially helping me to identify the stories and key messages for my content production. Leigh has helped many mutual clients do the same over many many years.
Writer, Editor, Wrangler of my random thoughts – I couldn’t really function without Leigh.
Ian Hopkinson, Terminology
Not only was I thrilled – it reinforced what I most enjoy about doing what I do. The times when the final content (or copy) comes as the result of a deep, strategy-building conversation.
A core foundation in the content I produce is my decades of business experience and my ongoing fascination with how humans work – it’s part of what I bring to exploring my clients’ marketing challenges.
A lot of people hire a content writer because they don’t have time. Other people hire a content writer because writing isn’t one of their top skills.
Some people hire a content writer to:
- work through what the VALUE they deliver is and put it in customer-focused language
- think through WHAT their content offer is and how it demonstrates their value
- explore HOW to present their content so it’s easy to understand and engage with.
I’m told it’s like I bring an expansion pack for their brain, not just words for their offer. It takes a bit more time – and involves a retainer-based relationship – but it pays a dividend in content strategy.

Why are you the right answer?
When you’re writing website copy, it’s all too easy to focus in on what you do and how you do what you do.
But in a world of nearly 2 billion websites, you need to do more than tell people about your solutions.
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Winning copy is all about your customer – SPIN your website for success
Back in 1991, a computer programmer called Tim Berners-Lee introduced the World Wide Web – an online web of information. Thirty years on, your website is the online shopfront of your business.
Meanwile, just three years earlier (after 12 years of research and 35,000 sales calls) Neil Rackham published the sales classic Spin Selling. It’s as valid today as it was in 1988 – because people don’t change nearly as quickly as technology does.
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