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Speed blogging – the fun way to do content

July 17, 2020 by admin

Everyone knows that quality content is a major asset in online marketing. It’s the intelligent way to minimise your pay-per-click advertising costs.

But how do you develop unique, relevant, useful content quickly and easily?

[Read more…]

Filed Under: Uncategorized Tagged With: content, speed blogging

A quick copy hack – last to first

May 5, 2019 by admin

I spend an afternoon recently with my favourite website designer. We’re collaborating on a book project, and we looked at website after website.

[Read more…]

Filed Under: Web copywriting Tagged With: Customer first copy

Copywriting = daily learning

February 1, 2019 by admin

One of the things I love about copywriting is that I’m always learning – and in fields that I would never have chosen by myself. There’s a constant cross-fertilisation of ideas and information. (Something that I find really key to staying creative.) [Read more…]

Filed Under: Web copywriting

What can you learn about copywriting from “the tale of two billboards”?

November 30, 2018 by admin

This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards” [Read more…]

Filed Under: Communication and Learning, Marketing, Web copywriting Tagged With: call to action, slogan

Unblocking blog post block

October 30, 2018 by admin

What do you write when you have “nothing to write”.

I speed blog* regularly with a local client – and when we got together last week she was having one of those days when she felt  “I got nothing”. [Read more…]

Filed Under: Stories and storytelling, Web copywriting

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Recent Posts

  • Why are you the right answer? November 24, 2020
  • Winning copy is all about your customer November 23, 2020
  • Speed blogging – the fun way to do content July 17, 2020
  • A quick copy hack – last to first May 5, 2019
  • Copywriting = daily learning February 1, 2019

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