When you’re writing website copy, it’s all too easy to focus in on what you do and how you do what you do.
But in a world of nearly 2 billion websites, you need to do more than tell people about your solutions.
[Read more…]by Leigh Baker
When you’re writing website copy, it’s all too easy to focus in on what you do and how you do what you do.
But in a world of nearly 2 billion websites, you need to do more than tell people about your solutions.
[Read more…]by Leigh Baker
Back in 1991, a computer programmer called Tim Berners-Lee introduced the World Wide Web – an online web of information. Thirty years on, your website is the online shopfront of your business.
Meanwile, just three years earlier (after 12 years of research and 35,000 sales calls) Neil Rackham published the sales classic Spin Selling. It’s as valid today as it was in 1988 – because people don’t change nearly as quickly as technology does.
[Read more…]by admin
This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards” [Read more…]
by admin
This recent Fast Company story on branding caught my eye “How better branding is pushing Kenyan teens to use contraception” It’s a great reminder that we may sell products – but we ALWAYS sell something more. [Read more…]
by admin
Copy writing can get expensive if you don’t have your marketing purpose clear.
The more time you invest in marketing clarity, the less time and money you’ll need to spend getting your copy and content fit for purpose. [Read more…]
Hi there, I'm Leigh Baker - writer, thinker and word junkie. Words4Websites is where I … Read More
"Before I hired Leigh I was struggling to find content writers that had the right voice for my brand and it took too many iterations to get it right. Now that Leigh writes my blog posts and the words … Read More
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