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Why are you the right answer?

November 24, 2020 by Leigh Baker

When you’re writing website copy, it’s all too easy to focus in on what you do and how you do what you do.

But in a world of nearly 2 billion websites, you need to do more than tell people about your solutions.

[Read more…]

Filed Under: Marketing, Stories and storytelling, Web copywriting Tagged With: benefits, solutions, website copy

Winning copy is all about your customer

November 23, 2020 by Leigh Baker

Back in 1991, a computer programmer called Tim Berners-Lee introduced the World Wide Web – an online web of information. Thirty years on, your website is the online shopfront of your business.

Meanwile, just three years earlier (after 12 years of research and 35,000 sales calls) Neil Rackham published the sales classic Spin Selling. It’s as valid today as it was in 1988 – because people don’t change nearly as quickly as technology does.

[Read more…]

Filed Under: Communication and Learning, Marketing Tagged With: copywriting, Customer first copy, landing page copy, SPIN selling

What can you learn about copywriting from “the tale of two billboards”?

November 30, 2018 by admin

This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards” [Read more…]

Filed Under: Communication and Learning, Marketing, Web copywriting Tagged With: call to action, slogan

Connect to the dream – not just the benefit

August 10, 2018 by admin

This recent Fast Company story on branding caught my eye “How better branding is pushing Kenyan teens to use contraception”   It’s a great reminder that we may sell products – but we ALWAYS sell something more. [Read more…]

Filed Under: Marketing, Web copywriting

7 questions to answer BEFORE you hire a copywriter

May 14, 2018 by admin

Copy writing can get expensive if you don’t have your marketing purpose clear.

The more time you invest in marketing clarity, the less time and money you’ll need to spend getting your copy and content fit for purpose. [Read more…]

Filed Under: Marketing, Web copywriting Tagged With: marketing, Time management, value propositions

Recent Posts

  • Why are you the right answer? November 24, 2020
  • Winning copy is all about your customer November 23, 2020
  • Speed blogging – the fun way to do content July 17, 2020
  • A quick copy hack – last to first May 5, 2019
  • Copywriting = daily learning February 1, 2019

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Hi there, I'm Leigh Baker - writer, thinker and word junkie. Words4Websites is  where I … Read More

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