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What can you learn about copywriting from “the tale of two billboards”?

November 30, 2018 by admin

This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards” [Read more…]

Filed Under: Communication and Learning, Marketing, Web copywriting Tagged With: call to action, slogan

Connect to the dream – not just the benefit

August 10, 2018 by admin

This recent Fast Company story on branding caught my eye “How better branding is pushing Kenyan teens to use contraception”   It’s a great reminder that we may sell products – but we ALWAYS sell something more. [Read more…]

Filed Under: Marketing, Web copywriting

7 questions to answer BEFORE you hire a copywriter

May 14, 2018 by admin

Copy writing can get expensive if you don’t have your marketing purpose clear.

The more time you invest in marketing clarity, the less time and money you’ll need to spend getting your copy and content fit for purpose. [Read more…]

Filed Under: Marketing, Web copywriting Tagged With: marketing, Time management, value propositions

Recent Posts

  • A quick copy hack – last to first May 5, 2019
  • Copywriting = daily learning February 1, 2019
  • What can you learn about copywriting from “the tale of two billboards”? November 30, 2018
  • Unblocking blog post block October 30, 2018
  • Connect to the dream – not just the benefit August 10, 2018

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