This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards” [Read more…]
Are you getting lost in the book you’re trying to write?
Once upon a time I was a programmer. I wrote long programs to do complex data processing. Now I’m an author and copywriter – and I’m still organising and translating complexity. [Read more…]
Making the Copy Connection – Spoken, Unspoken, Unknown
Getting to the sweet spot in making a marketing proposition often needs some real detective work to hear beyond what people say and to find out what they’re really concerned about. [Read more…]
4MAT your website structure for better results
Getting visitors to your website is one thing, keeping them on your website once they’ve arrived is another. In an increasingly noisy online world, the classic KISS (Keep It Simple, Stupid) applies more than ever. 4MAT can help you structure a simple website. [Read more…]
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