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Marketing | Stories and storytelling | Web copywriting

Why are you the right answer?

ByLeigh Baker November 24, 2020February 4, 2021

It’s easy to write about the features of what you do. then write about customer benefits and the problems you solve. But DON’T forget to write about your USP – why are you the best solution for your customer?

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A quick copy hack – last to first
Web copywriting

A quick copy hack – last to first

Byadmin May 5, 2019May 5, 2019

I spend an afternoon recently with my favourite website designer. We’re collaborating on a book project, and we looked at website after website.

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Copywriting = daily learning
Web copywriting

Copywriting = daily learning

Byadmin February 1, 2019February 1, 2019

One of the things I love about copywriting is that I’m always learning – and in fields that I would never have chosen by myself. There’s a constant cross-fertilisation of ideas and information. (Something that I find really key to staying creative.)

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Two billboards
Communication and Learning | Marketing | Web copywriting

What can you learn about copywriting from “the tale of two billboards”?

Byadmin November 30, 2018

This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards”

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Stories and storytelling | Web copywriting

Unblocking blog post block

Byadmin October 30, 2018November 30, 2018

What do you write when you have “nothing to write”. I speed blog* regularly with a local client – and when we got together last week she was having one of those days when she felt  “I got nothing”.

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Connect to the dream – not just the benefit
Marketing | Web copywriting

Connect to the dream – not just the benefit

Byadmin August 10, 2018November 30, 2018

This recent Fast Company story on branding caught my eye “How better branding is pushing Kenyan teens to use contraception”   It’s a great reminder that we may sell products – but we ALWAYS sell something more.

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7 questions to answer BEFORE you hire a copywriter
Marketing | Web copywriting

7 questions to answer BEFORE you hire a copywriter

Byadmin May 14, 2018May 16, 2018

Copy writing can get expensive if you don’t have your marketing purpose clear. The more time you invest in marketing clarity, the less time and money you’ll need to spend getting your copy and content fit for purpose.

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Web copywriting

Desire, conversion and your website words

Byadmin March 21, 2018March 23, 2018

What do your best customers love about you? What is it that they keep coming back for? Do you know what creates the desire in them to keep doing business with you?

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6 copy conversion tweaks
Web copywriting

6 hot tips for getting more business out of your website

Byadmin August 24, 2017August 24, 2017

Better use of copy can make a difference to how many of your website visitors turn into prospects or customers.  Before you make a big investment in graphic design or paid advertising,

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More about Words4Websites

About Leigh

Hi there, I’m Leigh Baker – writer, thinker and word junkie.

Words4Websites is where I take your words and turn them into authentic, trust-building content and copy.

I’m a highly skilled listener and wordsmith with decades of business experience in creating understanding.

FIND OUT MORE

My clients say…

“It’s not just the writing you do.  The word craft you add means that I understand my own blog – so do my readers. …

You’re the ultimate expansion pack for my brain. The content ideas we generate together are gold.”

Ian Hopkinson, Mad Scientist Digital

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Silvan, Victoria
Australia

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