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Why are you the right answer?

November 24, 2020 by Leigh Baker

When you’re writing website copy, it’s all too easy to focus in on what you do and how you do what you do.

But in a world of nearly 2 billion websites, you need to do more than tell people about your solutions.

[Read more…]

Filed Under: Marketing, Stories and storytelling, Web copywriting Tagged With: benefits, solutions, website copy

A quick copy hack – last to first

May 5, 2019 by admin

I spend an afternoon recently with my favourite website designer. We’re collaborating on a book project, and we looked at website after website.

[Read more…]

Filed Under: Web copywriting Tagged With: Customer first copy

Copywriting = daily learning

February 1, 2019 by admin

One of the things I love about copywriting is that I’m always learning – and in fields that I would never have chosen by myself. There’s a constant cross-fertilisation of ideas and information. (Something that I find really key to staying creative.) [Read more…]

Filed Under: Web copywriting

What can you learn about copywriting from “the tale of two billboards”?

November 30, 2018 by admin

This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards” [Read more…]

Filed Under: Communication and Learning, Marketing, Web copywriting Tagged With: call to action, slogan

Unblocking blog post block

October 30, 2018 by admin

What do you write when you have “nothing to write”.

I speed blog* regularly with a local client – and when we got together last week she was having one of those days when she felt  “I got nothing”. [Read more…]

Filed Under: Stories and storytelling, Web copywriting

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Recent Posts

  • Do you need a writer – or an expansion pack for your business brain? January 12, 2023
  • Why are you the right answer? November 24, 2020
  • Winning copy is all about your customer – SPIN your website for success November 23, 2020
  • Speed blogging – the fun way to do content July 17, 2020
  • A quick copy hack – last to first May 5, 2019

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More about Words4Websites

About Us

Hi there, I'm Leigh Baker - writer, thinker and word junkie. Words4Websites is  where I … Read More

Our Happy Clients

"Before I hired Leigh I was struggling to find content writers that had the right voice for my brand and it took too many iterations to get it right. Now that Leigh writes my blog posts and the words … Read More

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