This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards” [Read more…]
Unblocking blog post block
What do you write when you have “nothing to write”.
I speed blog* regularly with a local client – and when we got together last week she was having one of those days when she felt “I got nothing”. [Read more…]
Connect to the dream – not just the benefit
This recent Fast Company story on branding caught my eye “How better branding is pushing Kenyan teens to use contraception” It’s a great reminder that we may sell products – but we ALWAYS sell something more. [Read more…]
7 questions to answer BEFORE you hire a copywriter
Copy writing can get expensive if you don’t have your marketing purpose clear.
The more time you invest in marketing clarity, the less time and money you’ll need to spend getting your copy and content fit for purpose. [Read more…]
Desire, conversion and your website words
What do your best customers love about you?
What is it that they keep coming back for?
Do you know what creates the desire in them to keep doing business with you? [Read more…]
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