Do you do Search Engine Optimisation (SEO)?
This is a big question, and the answer is “Sort of – a bit”.
The bit I do is called”on-page” SEO. That’s the process of cataloging your web pages for better search engine indexing. I do that bit as long as your content management toolkit allows me access to the right fields.
I write with both Internet audiences in mind – 1) search engines and 2) people. Getting found by a search engine is a good start, but if people don’t like what they read, they’ll move on – fast.
Where you have a list of keywords you’re targeting then I’ll make sure they’re well-exercised.
Full-spectrum SEO is a specialist skill set that’s best done by the sorts of techos who enjoy taking on search engine developers at their own game. It’s not where I play.
Do you specialise in particular industries?
I’ve worked in IT, manufacturing, services businesses, training and even for a racehorse sales agency. As my role is primarily to translate a business’ products and services to their customers, it’s often almost an asset that I don’t hold detailed, expert knowledge of a particular industry. If I don’t think I can do a particular assignment, I’ll tell you up front.
Do you only write web copy?
I’ll give most business writing assignments a go. I’ve written training manuals, procedures, Powerpoint presentations, whitepapers and proposals. If I’m not sure I’m the right person then I’ll tell you. If you want me to give it a go anyway, I’ll set up delivery phasing in small chunks so that we’re checking I’m on track regularly.