High-converting web content and copy

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FAQs

Do you do Search Engine Optimisation (SEO)?

This is a big question, and the answer is “Sort of – a bit”.

The bit I do is called”on-page” SEO.  That’s the process of cataloging your web pages for better search engine indexing.  I do that bit as long as your content management toolkit allows me access to the right fields.

I write with both Internet audiences in mind – 1) search engines and 2) people.  Getting found by a search engine is a good start, but if people don’t like what they read, they’ll move on – fast.

Where you have a list of keywords you’re targeting then I’ll make sure they’re well-exercised.

Full-spectrum SEO is a specialist skill set that’s best done by the sorts of techos who enjoy taking on search engine developers at their own game.  It’s not where I play.

Do you specialise in particular industries?

I’ve worked in IT, manufacturing, services businesses, training and even for a racehorse sales agency.   As my role is primarily to translate a business’ products and services to their customers, it’s often almost an asset that I don’t hold detailed, expert knowledge of a particular industry.   If I don’t think I can do a particular assignment, I’ll tell you up front.

Do you only write web copy?

I’ll give most business writing assignments a go. I’ve written training manuals, procedures, Powerpoint presentations, whitepapers and proposals.    If I’m not sure I’m the right person then I’ll tell you.  If you want me to give it a go anyway, I’ll set up delivery phasing in small chunks so that we’re checking I’m on track regularly.

 

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More about Words4Websites

About Us

Hi there, I'm Leigh Baker - writer, thinker and word junkie. Words4Websites is  where I … Read More

Our Happy Clients

"Before I hired Leigh I was struggling to find content writers that had the right voice for my brand and it took too many iterations to get it right. Now that Leigh writes my blog posts and the words … Read More

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