High-converting web content and copy

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Check out my work

I write a variety of web content, copy and other pieces for a range of businesses and professional services.

I blog at leighbaker.com.au  and balance3.com.au

Below are some examples of web copywriting, including web page copy and blog posts.  Excerpts of other writing pieces that support digital marketing are also included.

Sample web content

Small business bookkeeping

This is copy for a bookkeeper providing services to small trade-based businesses.  Most of their business is by word-of-mouth, so the objective was to tell their story to their target audience.

Click here to see a sample bookkeeping front page

Consulting and training

This copy is for a solo consultant tackling one of the emerging opportunities of the 21st century.  The objective is to educate in the subject matter as well as tell the consultant’s story.

Click here to see a sample consulting/training web page

Sample blog post

Blog posts and newsletter articles are ways of building a relationship with your target customers.  By creating a library of authentic material for your website you give search engines more content and increase your chances of being found.  You also give readers more opportunity to connect with you as real people adding real value in the real world.

This post is for a solo consultant wanting to share new business opportunities and connect them to existing market developments.

Click here to see a sample consulting blog post

Larger pieces

For knowledge-based businesses, a way to build trust and understanding is to share your knowledge, giving potential customers more opportunities to get to know you and trust you.  White papers, ebooks and even published books are a way to build trust and generate understanding.  They also provide potential to build passive income streams.

Click here to see a sample book chapter

Click here to see a sample consulting whitepaper

Recent Posts

  • Why are you the right answer? November 24, 2020
  • Winning copy is all about your customer November 23, 2020
  • Speed blogging – the fun way to do content July 17, 2020
  • A quick copy hack – last to first May 5, 2019
  • Copywriting = daily learning February 1, 2019

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Categories

  • Communication and Learning (5)
  • Innovation (1)
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  • Stories and storytelling (3)
  • Time Management (1)
  • Uncategorized (1)
  • Web copywriting (15)
  • Writing big stuff (1)

More about Words4Websites

About Us

Hi there, I'm Leigh Baker - writer, thinker and word junkie. Words4Websites is  where I … Read More

Our Happy Clients

"Before I hired Leigh I was struggling to find content writers that had the right voice for my brand and it took too many iterations to get it right. Now that Leigh writes my blog posts and the words … Read More

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Words4Websites
is a division of Balance3
ABN: 26 583 530 109
Silvan, Victoria
Australia

E: info@words4websites.com
S: Words4Websites

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