High-converting web content and copy

  • HOME
  • ABOUT
    • TERMS & CONDITIONS
  • SERVICES
    • HOW DO I WORK?
    • WHAT DO I CHARGE?
  • PORTFOLIO
  • TESTIMONIALS
  • FAQs
  • BLOG
  • CONTACT US

7 questions to answer BEFORE you hire a copywriter

May 14, 2018 by admin

Copy writing can get expensive if you don’t have your marketing purpose clear.

The more time you invest in marketing clarity, the less time and money you’ll need to spend getting your copy and content fit for purpose.

7 essential marketing questions

Marketing coach Cath Connell of Wholehearted Marketing set me her challenge this week – to answer:

“The BIG Marketing Questions For Small Business Success”

It was well worth the time…

Why?

Her 4 powerful questions about “Why” helped me explore “Why am I doing this as a business?”

Who?

The 4 questions around people helped me think through clients, colleagues and collaborations.

What?

Cath’s questions on “What specifically?” focussed on aligning my skills with my customers’ needs.

Where?

The “Where” questions speak to logistics and delivery effectiveness.

How Much?

The thorny “how much” question set helped me review my value proposition.

How?

The “how” questions on connection and communication reminded me business is about relationships, not just sales.

When?

Time management is a big issue – how to spend time strategically instead of always “doing”?

Are you clear on your marketing?

If it’s been a while since you stepped back from working “in your business”, time out with The Big Marketing Questions might be a good way to get a new perspective.

Enjoy!!!

‘Taint what you do, it’s the way that you do it
… that’s what gets results” – Ella Fitzgerald

 

Filed Under: Marketing, Web copywriting Tagged With: marketing, Time management, value propositions

Recent Posts

  • Why are you the right answer? November 24, 2020
  • Winning copy is all about your customer November 23, 2020
  • Speed blogging – the fun way to do content July 17, 2020
  • A quick copy hack – last to first May 5, 2019
  • Copywriting = daily learning February 1, 2019

Search

Categories

  • Communication and Learning (5)
  • Innovation (1)
  • Marketing (5)
  • Stories and storytelling (3)
  • Time Management (1)
  • Uncategorized (1)
  • Web copywriting (15)
  • Writing big stuff (1)

More about Words4Websites

About Us

Hi there, I'm Leigh Baker - writer, thinker and word junkie. Words4Websites is  where I … Read More

Our Happy Clients

"Before I hired Leigh I was struggling to find content writers that had the right voice for my brand and it took too many iterations to get it right. Now that Leigh writes my blog posts and the words … Read More

Connect With Us

Words4Websites
is a division of Balance3
ABN: 26 583 530 109
Silvan, Victoria
Australia

E: info@words4websites.com
S: Words4Websites

Copyright © 2022 · Enterprise Pro Theme on Genesis Framework · WordPress · Log in

Looking for smarter content or copy?

Enter your details below and receive the following for
FREE

tick-blue A 15 minute Skype call
tick-blue A short content/copy sample from our call
(* 200 words max)

    Book a session with Leigh!