This recent Fast Company story 
on branding caught my eye “How better branding is pushing Kenyan teens to use contraception” It’s a great reminder that we may sell products – but we ALWAYS sell something more. [Read more…]
7 questions to answer BEFORE you hire a copywriter
Copy writing can get expensive if you don’t have your marketing purpose clear.
The more time you invest in marketing clarity, the less time and money you’ll need to spend getting your copy and content fit for purpose. [Read more…]
Desire, conversion and your website words
What do your best customers love about you?
What is it that they keep coming back for?
Do you know what creates the desire in them to keep doing business with you? [Read more…]
Are you getting lost in the book you’re trying to write?
Once upon a time I was a programmer. I wrote long programs to do complex data processing. Now I’m an author and copywriter – and I’m still organising and translating complexity. [Read more…]
6 hot tips for getting more business out of your website
Better use of copy can make a difference to how many of your website visitors turn into prospects or customers. Before you make a big investment in graphic design or paid advertising, [Read more…]
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