When you’re writing website copy, it’s all too easy to focus in on what you do and how you do what you do.
But in a world of nearly 2 billion websites, you need to do more than tell people about your solutions.
[Read more…]Winning copy is all about your customer
Back in 1991, a computer programmer called Tim Berners-Lee introduced the World Wide Web – an online web of information. Thirty years on, your website is the online shopfront of your business.
Meanwile, just three years earlier (after 12 years of research and 35,000 sales calls) Neil Rackham published the sales classic Spin Selling. It’s as valid today as it was in 1988 – because people don’t change nearly as quickly as technology does.
[Read more…]Speed blogging – the fun way to do content
Everyone knows that quality content is a major asset in online marketing. It’s the intelligent way to minimise your pay-per-click advertising costs.
But how do you develop unique, relevant, useful content quickly and easily?
[Read more…]A quick copy hack – last to first
I spend an afternoon recently with my favourite website designer. We’re collaborating on a book project, and we looked at website after website.
[Read more…]Copywriting = daily learning
One of the things I love about copywriting is that I’m always learning – and in fields that I would never have chosen by myself. There’s a constant cross-fertilisation of ideas and information. (Something that I find really key to staying creative.) [Read more…]
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