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Why are you the right answer?

November 24, 2020 by Leigh Baker

When you’re writing website copy, it’s all too easy to focus in on what you do and how you do what you do.

But in a world of nearly 2 billion websites, you need to do more than tell people about your solutions.

[Read more…]

Filed Under: Marketing, Stories and storytelling, Web copywriting Tagged With: benefits, solutions, website copy

Winning copy is all about your customer

November 23, 2020 by Leigh Baker

Back in 1991, a computer programmer called Tim Berners-Lee introduced the World Wide Web – an online web of information. Thirty years on, your website is the online shopfront of your business.

Meanwile, just three years earlier (after 12 years of research and 35,000 sales calls) Neil Rackham published the sales classic Spin Selling. It’s as valid today as it was in 1988 – because people don’t change nearly as quickly as technology does.

[Read more…]

Filed Under: Communication and Learning, Marketing Tagged With: copywriting, Customer first copy, landing page copy, SPIN selling

Speed blogging – the fun way to do content

July 17, 2020 by admin

Everyone knows that quality content is a major asset in online marketing. It’s the intelligent way to minimise your pay-per-click advertising costs.

But how do you develop unique, relevant, useful content quickly and easily?

[Read more…]

Filed Under: Uncategorized Tagged With: content, speed blogging

A quick copy hack – last to first

May 5, 2019 by admin

I spend an afternoon recently with my favourite website designer. We’re collaborating on a book project, and we looked at website after website.

[Read more…]

Filed Under: Web copywriting Tagged With: Customer first copy

Copywriting = daily learning

February 1, 2019 by admin

One of the things I love about copywriting is that I’m always learning – and in fields that I would never have chosen by myself. There’s a constant cross-fertilisation of ideas and information. (Something that I find really key to staying creative.) [Read more…]

Filed Under: Web copywriting

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Recent Posts

  • Why are you the right answer? November 24, 2020
  • Winning copy is all about your customer November 23, 2020
  • Speed blogging – the fun way to do content July 17, 2020
  • A quick copy hack – last to first May 5, 2019
  • Copywriting = daily learning February 1, 2019

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Hi there, I'm Leigh Baker - writer, thinker and word junkie. Words4Websites is  where I … Read More

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