I spend an afternoon recently with my favourite website designer. We’re collaborating on a book project, and we looked at website after website.
[Read more…]Copywriting = daily learning
One of the things I love about copywriting is that I’m always learning – and in fields that I would never have chosen by myself. There’s a constant cross-fertilisation of ideas and information. (Something that I find really key to staying creative.) [Read more…]
What can you learn about copywriting from “the tale of two billboards”?
This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards” [Read more…]
Unblocking blog post block
What do you write when you have “nothing to write”.
I speed blog* regularly with a local client – and when we got together last week she was having one of those days when she felt “I got nothing”. [Read more…]
Connect to the dream – not just the benefit
This recent Fast Company story on branding caught my eye “How better branding is pushing Kenyan teens to use contraception” It’s a great reminder that we may sell products – but we ALWAYS sell something more. [Read more…]
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A 15 minute Skype call