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Are you getting lost in the book you’re trying to write?

October 4, 2017 by admin

Once upon a time I was a programmer.  I wrote long programs to do complex data processing.   Now I’m an author and copywriter – and I’m still organising and translating complexity. [Read more…]

Filed Under: Communication and Learning, Writing big stuff Tagged With: writing, writing books

6 hot tips for getting more business out of your website

August 24, 2017 by admin

Better use of copy can make a difference to how many of your website visitors turn into prospects or customers.  Before you make a big investment in graphic design or paid advertising, [Read more…]

Filed Under: Web copywriting

Customer value – the hidden copy in your testimonials

July 14, 2017 by admin

A lot of people who are experts in “what I do” can’t always translate the features of their work into benefits to their customers.   It’s not necessarily all that easy to put into words the end value  that your customers are really paying you to deliver. [Read more…]

Filed Under: Web copywriting Tagged With: copy, copywriting, language, testimonials

4 steps to smarter copy

May 6, 2017 by admin

Fundamentally, every web page you write is about your customers – their problems and their needs. This can really be a challenge – especially if you’re an expert (coder / electrician / yoga teacher). [Read more…]

Filed Under: Web copywriting

Innovation insights for online marketing

October 26, 2016 by admin

So you’ve come up with a great product or service that will meet your customers’ needs beautifully.  All you need to do is tell them about it – surely? [Read more…]

Filed Under: Innovation

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Recent Posts

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More about Words4Websites

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Hi there, I'm Leigh Baker - writer, thinker and word junkie. Words4Websites is  where I … Read More

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