Once upon a time I was a programmer. I wrote long programs to do complex data processing. Now I’m an author and copywriter – and I’m still organising and translating complexity. [Read more…]
6 hot tips for getting more business out of your website
Better use of copy can make a difference to how many of your website visitors turn into prospects or customers. Before you make a big investment in graphic design or paid advertising, [Read more…]
Customer value – the hidden copy in your testimonials
A lot of people who are experts in “what I do” can’t always translate the features of their work into benefits to their customers. It’s not necessarily all that easy to put into words the end value that your customers are really paying you to deliver. [Read more…]
4 steps to smarter copy
Fundamentally, every web page you write is about your customers – their problems and their needs. This can really be a challenge – especially if you’re an expert (coder / electrician / yoga teacher). [Read more…]
Innovation insights for online marketing
So you’ve come up with a great product or service that will meet your customers’ needs beautifully. All you need to do is tell them about it – surely? [Read more…]
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