Reflections on the hidden costs of AI-generated content
AI – another “good tool/poor master” cast study. Content generation is an exercise in marketing and brand development, not just article production.
Struggling to write your USP? Do some content…
Sneak up on your USP and value proposition by doing lots of content (the right way). It has multiple benefits – and can be a whole lot more fun AND less overwhelming.
Do you just need a writer – or an expansion pack for your business brain?
Creating content themes, ideas and topics can be hard work for busy business operators. If all your content writer does is turn the ideas you bring into words, you’re missing out.
Why are you the right answer?
It’s easy to write about the features of what you do. then write about customer benefits and the problems you solve. But DON’T forget to write about your USP – why are you the best solution for your customer?
Winning copy is all about your customer – SPIN your website for success
While the technology changes, human needs and communication are more stable. So classic sales tools like SPIN selling are great copywriting toools.
Speed blogging – the fun way to do content
Everyone knows that quality content is a major asset in online marketing. It’s the intelligent way to minimise your pay-per-click advertising costs. But how do you develop unique, relevant, useful content quickly and easily?
A quick copy hack – last to first
I spend an afternoon recently with my favourite website designer. We’re collaborating on a book project, and we looked at website after website.
Copywriting = daily learning
One of the things I love about copywriting is that I’m always learning – and in fields that I would never have chosen by myself. There’s a constant cross-fertilisation of ideas and information. (Something that I find really key to staying creative.)
What can you learn about copywriting from “the tale of two billboards”?
This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards”