Last week on LinkedIn, someone posted a brilliant video snippet by Rory Sutherland on marketing what AI DOESN’T do for learning. (I think from this video.)
I loved it, shared it – and was inspired (and challenged) to riff on it.
[Read more…]Struggling to write your USP? Do some content…
Knowing your USP and being able to put it into words is a big challenge for many SME businesses.
It’s fundamental to increasing the conversion rate of ALL your online marketing – from your website to you social media posts.
[Read more…]Do you just need a writer – or an expansion pack for your business brain?
I was blown away when I received this testimonial from a long term client:
Leigh is my go-to for many things but especially helping me to identify the stories and key messages for my content production. Leigh has helped many mutual clients do the same over many many years.
[Read more…]
Writer, Editor, Wrangler of my random thoughts – I couldn’t really function without Leigh.
Why are you the right answer?
When you’re writing website copy, it’s all too easy to focus in on what you do and how you do what you do.
But in a world of nearly 2 billion websites, you need to do more than tell people about your solutions.
[Read more…]Winning copy is all about your customer – SPIN your website for success
Back in 1991, a computer programmer called Tim Berners-Lee introduced the World Wide Web – an online web of information. Thirty years on, your website is the online shopfront of your business.
Meanwile, just three years earlier (after 12 years of research and 35,000 sales calls) Neil Rackham published the sales classic Spin Selling. It’s as valid today as it was in 1988 – because people don’t change nearly as quickly as technology does.
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