Why are you the right answer?
It’s easy to write about the features of what you do. then write about customer benefits and the problems you solve. But DON’T forget to write about your USP – why are you the best solution for your customer?
A quick copy hack – last to first
I spend an afternoon recently with my favourite website designer. We’re collaborating on a book project, and we looked at website after website.
Copywriting = daily learning
One of the things I love about copywriting is that I’m always learning – and in fields that I would never have chosen by myself. There’s a constant cross-fertilisation of ideas and information. (Something that I find really key to staying creative.)
What can you learn about copywriting from “the tale of two billboards”?
This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards”
Unblocking blog post block
What do you write when you have “nothing to write”. I speed blog* regularly with a local client – and when we got together last week she was having one of those days when she felt “I got nothing”.
Connect to the dream – not just the benefit
This recent Fast Company story on branding caught my eye “How better branding is pushing Kenyan teens to use contraception” It’s a great reminder that we may sell products – but we ALWAYS sell something more.
7 questions to answer BEFORE you hire a copywriter
Copy writing can get expensive if you don’t have your marketing purpose clear. The more time you invest in marketing clarity, the less time and money you’ll need to spend getting your copy and content fit for purpose.
Desire, conversion and your website words
What do your best customers love about you? What is it that they keep coming back for? Do you know what creates the desire in them to keep doing business with you?
6 hot tips for getting more business out of your website
Better use of copy can make a difference to how many of your website visitors turn into prospects or customers. Before you make a big investment in graphic design or paid advertising,