The purpose of content marketing is to bring traffic TO your website so you can engage visitors with the products and services you offer. With blog posts you want to bring people in and share information. You may also want to share useful information provided by others.
There’s a conversation that I’ve had a lot as a “knowledge worker”. It happens in my own copywriting, and I’ve listened to variations in the offices of developers, SEO consultants and accountants.
Getting to the sweet spot in making a marketing proposition often needs some real detective work to hear beyond what people say and to find out what they’re really concerned about.
Getting visitors to your website is one thing, keeping them on your website once they’ve arrived is another. In an increasingly noisy online world, the classic KISS (Keep It Simple, Stupid) applies more than ever. 4MAT can help you structure a simple website.
Humans have been telling each other stories from the beginning of time. When you market your business in today’s digital world
Once upon a time, small business marketing was pretty simple. You put some display ads in your local newspaper and worked out what size of Yellow Pages listing you could afford.
Writing your own web copy – the words on your website that explain the value you offer customers – is hard. It’s a big job, even if you’re good at writing.
Hi there, I’m Leigh Baker – writer, thinker and word junkie.
Words4Websites is where I take your words and turn them into authentic, trust-building content and copy.
I’m a highly skilled listener and wordsmith with decades of business experience in creating understanding.
“It’s not just the writing you do. The word craft you add means that I understand my own blog – so do my readers. …
You’re the ultimate expansion pack for my brain. The content ideas we generate together are gold.”
Ian Hopkinson, Mad Scientist Digital
Words4Websites
is a division of Balance3
ABN: 26 583 530 109
Silvan, Victoria
Australia
You can email any questions through the contact form, or schedule a no-obligation introductory call to explore further.
