Unblocking blog post block
What do you write when you have “nothing to write”. I speed blog* regularly with a local client – and when we got together last week she was having one of those days when she felt “I got nothing”.
Connect to the dream – not just the benefit
This recent Fast Company story on branding caught my eye “How better branding is pushing Kenyan teens to use contraception” It’s a great reminder that we may sell products – but we ALWAYS sell something more.
7 questions to answer BEFORE you hire a copywriter
Copy writing can get expensive if you don’t have your marketing purpose clear. The more time you invest in marketing clarity, the less time and money you’ll need to spend getting your copy and content fit for purpose.
Desire, conversion and your website words
What do your best customers love about you? What is it that they keep coming back for? Do you know what creates the desire in them to keep doing business with you?
Are you getting lost in the book you’re trying to write?
Once upon a time I was a programmer. I wrote long programs to do complex data processing. Now I’m an author and copywriter – and I’m still organising and translating complexity.
6 hot tips for getting more business out of your website
Better use of copy can make a difference to how many of your website visitors turn into prospects or customers. Before you make a big investment in graphic design or paid advertising,
Customer value – the hidden copy in your testimonials
A lot of people who are experts in “what I do” can’t always translate the features of their work into benefits to their customers. It’s not necessarily all that easy to put into words the end value that your customers are really paying you to deliver.
4 steps to smarter copy
Fundamentally, every web page you write is about your customers – their problems and their needs. This can really be a challenge – especially if you’re an expert (coder / electrician / yoga teacher).
Innovation insights for online marketing
So you’ve come up with a great product or service that will meet your customers’ needs beautifully. All you need to do is tell them about it – surely?