Fundamentally, every web page you write is about your customers – their problems and their needs. This can really be a challenge – especially if you’re an expert (coder / electrician / yoga teacher).
Yes, you talk about who you are and what you do – but do you do it in terms of their needs?
So here’s a step-by-step process to help you translate your expertise into a web page with a difference.
- Write down your specific skills.
“I am a skilled business coach who specialises in environmentally sustainable business strategies“
- Add on a “so that” explanation of why that skill makes a tangible difference TO YOUR CUSTOMER (not to you):
“so that my customers can make the most of the profitable new business strategies AND know they’re creating a better world for their children.”
- Put your “so that” into first person – because your web page gets read one person at a time and you need to talk to them as an individual:
“so that you can make the most of profitable new business strategies AND know you’re making the world better for your children“.
- Turn it around so that the customer comes first:
“You can make the most of profitable new business strategies AND know you’re making the world better for your children because I combine skilled coaching with the latest in sustainable business strategy.”