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Author: admin

Storytelling, marketing, branding and content
Web content

Reflections on the hidden costs of AI-generated content

Byadmin October 24, 2024December 4, 2024

AI – another “good tool/poor master” cast study. Content generation is an exercise in marketing and brand development, not just article production.

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Speed blogging for fast, fun content
Marketing | Web content | Writing big stuff

Struggling to write your USP? Do some content…

Byadmin January 25, 2024January 25, 2024

Sneak up on your USP and value proposition by doing lots of content (the right way). It has multiple benefits – and can be a whole lot more fun AND less overwhelming.

Read More Struggling to write your USP? Do some content…Continue

Do you just need a writer – or an expansion pack for your business brain?
Communication and Learning | Web content

Do you just need a writer – or an expansion pack for your business brain?

Byadmin January 12, 2023October 24, 2024

Creating content themes, ideas and topics can be hard work for busy business operators. If all your content writer does is turn the ideas you bring into words, you’re missing out.

Read More Do you just need a writer – or an expansion pack for your business brain?Continue

Speed blogging – the fun way to do content
Marketing | Web content

Speed blogging – the fun way to do content

Byadmin July 17, 2020January 25, 2024

Everyone knows that quality content is a major asset in online marketing. It’s the intelligent way to minimise your pay-per-click advertising costs. But how do you develop unique, relevant, useful content quickly and easily?

Read More Speed blogging – the fun way to do contentContinue

A quick copy hack – last to first
Web copywriting

A quick copy hack – last to first

Byadmin May 5, 2019May 5, 2019

I spend an afternoon recently with my favourite website designer. We’re collaborating on a book project, and we looked at website after website.

Read More A quick copy hack – last to firstContinue

Copywriting = daily learning
Web copywriting

Copywriting = daily learning

Byadmin February 1, 2019February 1, 2019

One of the things I love about copywriting is that I’m always learning – and in fields that I would never have chosen by myself. There’s a constant cross-fertilisation of ideas and information. (Something that I find really key to staying creative.)

Read More Copywriting = daily learningContinue

Two billboards
Communication and Learning | Marketing | Web copywriting

What can you learn about copywriting from “the tale of two billboards”?

Byadmin November 30, 2018

This is a lovely marketing story on lots of levels – so it’s well worth reading the full Medium Article “Stories From the Field: A Tale of Two Billboards”

Read More What can you learn about copywriting from “the tale of two billboards”?Continue

Stories and storytelling | Web copywriting

Unblocking blog post block

Byadmin October 30, 2018November 30, 2018

What do you write when you have “nothing to write”. I speed blog* regularly with a local client – and when we got together last week she was having one of those days when she felt  “I got nothing”.

Read More Unblocking blog post blockContinue

Connect to the dream – not just the benefit
Marketing | Web copywriting

Connect to the dream – not just the benefit

Byadmin August 10, 2018November 30, 2018

This recent Fast Company story on branding caught my eye “How better branding is pushing Kenyan teens to use contraception”   It’s a great reminder that we may sell products – but we ALWAYS sell something more.

Read More Connect to the dream – not just the benefitContinue

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About Leigh

Hi there, I’m Leigh Baker – writer, thinker and word junkie.

Words4Websites is where I take your words and turn them into authentic, trust-building content and copy.

I’m a highly skilled listener and wordsmith with decades of business experience in creating understanding.

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My clients say…

“It’s not just the writing you do.  The word craft you add means that I understand my own blog – so do my readers. …

You’re the ultimate expansion pack for my brain. The content ideas we generate together are gold.”

Ian Hopkinson, Mad Scientist Digital

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