Fundamentally, every web page you write is about your customers – their problems and their needs. This can really be a challenge – especially if you’re an expert (coder / electrician / yoga teacher). [Read more…]
Innovation insights for online marketing
So you’ve come up with a great product or service that will meet your customers’ needs beautifully. All you need to do is tell them about it – surely? [Read more…]
A quick tip for keeping more website traffic
The purpose of content marketing is to bring traffic TO your website so you can engage visitors with the products and services you offer.
With blog posts you want to bring people in and share information. You may also want to share useful information provided by others. [Read more…]
There’s no such thing as a 10 minute job
There’s a conversation that I’ve had a lot as a “knowledge worker”. It happens in my own copywriting, and I’ve listened to variations in the offices of developers, SEO consultants and accountants. [Read more…]
Making the Copy Connection – Spoken, Unspoken, Unknown
Getting to the sweet spot in making a marketing proposition often needs some real detective work to hear beyond what people say and to find out what they’re really concerned about. [Read more…]
A 15 minute Skype call