A lot of people who are experts in “what I do” can’t always translate the features of their work into benefits to their customers. It’s not necessarily all that easy to put into words the end value that your customers are really paying you to deliver.
Fundamentally, every web page you write is about your customers – their problems and their needs. This can really be a challenge – especially if you’re an expert (coder / electrician / yoga teacher).
The purpose of content marketing is to bring traffic TO your website so you can engage visitors with the products and services you offer. With blog posts you want to bring people in and share information. You may also want to share useful information provided by others.
There’s a conversation that I’ve had a lot as a “knowledge worker”. It happens in my own copywriting, and I’ve listened to variations in the offices of developers, SEO consultants and accountants.
Once upon a time, small business marketing was pretty simple. You put some display ads in your local newspaper and worked out what size of Yellow Pages listing you could afford.
Writing your own web copy – the words on your website that explain the value you offer customers – is hard. It’s a big job, even if you’re good at writing.
Hi there, I’m Leigh Baker – writer, thinker and word junkie.
Words4Websites is where I take your words and turn them into authentic, trust-building content and copy.
I’m a highly skilled listener and wordsmith with decades of business experience in creating understanding.
“It’s not just the writing you do. The word craft you add means that I understand my own blog – so do my readers. …
You’re the ultimate expansion pack for my brain. The content ideas we generate together are gold.”
Ian Hopkinson, Mad Scientist Digital
Words4Websites
is a division of Balance3
ABN: 26 583 530 109
Silvan, Victoria
Australia
You can email any questions through the contact form, or schedule a no-obligation introductory call to explore further.
