Making the Copy Connection – Spoken, Unspoken, Unknown
Getting to the sweet spot in making a marketing proposition often needs some real detective work to hear beyond what people say and to find out what they’re really concerned about.
4MAT your website structure for better results
Getting visitors to your website is one thing, keeping them on your website once they’ve arrived is another. In an increasingly noisy online world, the classic KISS (Keep It Simple, Stupid) applies more than ever. 4MAT can help you structure a simple website.
The power of stories in copywriting
Humans have been telling each other stories from the beginning of time. When you market your business in today’s digital world
It’s an online world
Once upon a time, small business marketing was pretty simple. You put some display ads in your local newspaper and worked out what size of Yellow Pages listing you could afford.
DIY copywriting – putting on makeup without a mirror?
Writing your own web copy – the words on your website that explain the value you offer customers – is hard. It’s a big job, even if you’re good at writing.