Do you just need a writer – or an expansion pack for your business brain?

I was blown away when I received this testimonial from a long term client:

Leigh is my go-to for many things but especially helping me to identify the stories and key messages for my content production. Leigh has helped many mutual clients do the same over many many years.

Writer, Editor, Wrangler of my random thoughts – I couldn’t really function without Leigh.

Ian Hopkinson, Terminology Digital

Not only was I thrilled – it reinforced what I most enjoy about doing what I do. The times when the final content (or copy) comes as the result of a deep, strategy-building conversation.

A core foundation in the content I produce is my decades of business experience and my ongoing fascination with how humans work – it’s part of what I bring to exploring my clients’ marketing challenges.

A lot of people hire a content writer because they don’t have time. Other people hire a content writer because writing isn’t one of their top skills.

Some people hire a content writer to:

1. Work through what the VALUE they deliver is and put it in customer-focused language
2. Think through WHAT their content offer is and how it demonstrates their value
3. Explore HOW to present their content so it’s easy to understand and engage with.

I’m told it’s like I bring an expansion pack for their brain, not just words for their offer. It takes a bit more time – and involves a retainer-based relationship – but it pays a dividend in content strategy.