Why are you the right answer?
It’s easy to write about the features of what you do. then write about customer benefits and the problems you solve. But DON’T forget to write about your USP – why are you the best solution for your customer?
Unblocking blog post block
What do you write when you have “nothing to write”. I speed blog* regularly with a local client – and when we got together last week she was having one of those days when she felt “I got nothing”.
The power of stories in copywriting
Humans have been telling each other stories from the beginning of time. When you market your business in today’s digital world