Quality content that boosts your digital marketing results
KEEP the traffic that your digital advertising spend attracts
Turn hits into visits and visits into business with engaging, useful content and copy.
I capture the essence of your business and turn your offer into powerful content.
What my clients say
My key offerings
I’m an ideas junkie, creative synthesist and lover of all things written. The main types of online writing services I offer are:
Content creation
We talk, I think, I write. We have a conversation to generate article ideas, tag lines and more – then I turn our ideas into quality content and copy while you get on with business.
Message distillation
Sometimes, you can be so busy IN your business, that putting your USP, value proposition and benefits into words gets lost.
I help you work out how to explain what you offer
Content coaching
Some of my clients enjoy the process of writing – but get stuck on “WHAT do I write?” and “HOW do I express what we do. I help you work that out – in a vibrant conversation.
Whether you want to clarify your message, or get help with your content, it’s worth booking an exploratory call.
Is your website working as hard as you are?
The quality of the words on your website is critical to your digital marketing success.
You need to write for two audiences at the same time – for both your human visitors and for search engines.
The best words for your business are often your own – IF they’re captured and used effectively AND IF they’re crafted using proven influencing principles.
I’m web content writer Leigh Baker. I capture your words and your business’ unique character and turn them into quality, high-converting web content and copy.
Recent blog posts
Reflections on the hidden costs of AI-generated content
AI – another “good tool/poor master” cast study. Content generation is an exercise in marketing and brand development, not just article production.
Struggling to write your USP? Do some content…
Sneak up on your USP and value proposition by doing lots of content (the right way). It has multiple benefits – and can be a whole lot more fun AND less overwhelming.
Do you just need a writer – or an expansion pack for your business brain?
Creating content themes, ideas and topics can be hard work for busy business operators. If all your content writer does is turn the ideas you bring into words, you’re missing out.