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Customer value – the hidden copy in your testimonials

July 14, 2017 by admin

A lot of people who are experts in “what I do” can’t always translate the features of their work into benefits to their customers.   It’s not necessarily all that easy to put into words the end value  that your customers are really paying you to deliver. [Read more…]

Filed Under: Web copywriting Tagged With: copy, copywriting, language, testimonials

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