A lot of people who are experts in “what I do” can’t always translate the features of their work into benefits to their customers. It’s not necessarily all that easy to put into words the end value that your customers are really paying you to deliver. [Read more…]
4 steps to smarter copy
Fundamentally, every web page you write is about your customers – their problems and their needs. This can really be a challenge – especially if you’re an expert (coder / electrician / yoga teacher). [Read more…]
Innovation insights for online marketing
So you’ve come up with a great product or service that will meet your customers’ needs beautifully. All you need to do is tell them about it – surely? [Read more…]
A quick tip for keeping more website traffic
The purpose of content marketing is to bring traffic TO your website so you can engage visitors with the products and services you offer.
With blog posts you want to bring people in and share information. You may also want to share useful information provided by others. [Read more…]
There’s no such thing as a 10 minute job
There’s a conversation that I’ve had a lot as a “knowledge worker”. It happens in my own copywriting, and I’ve listened to variations in the offices of developers, SEO consultants and accountants. [Read more…]
A 15 minute online call