Knowing your USP and being able to put it into words is a big challenge for many SME businesses.
It’s fundamental to increasing the conversion rate of ALL your online marketing – from your website to you social media posts.
[Read more…]Are you getting lost in the book you’re trying to write?
Once upon a time I was a programmer. I wrote long programs to do complex data processing. Now I’m an author and copywriter – and I’m still organising and translating complexity. [Read more…]
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