I write a variety of web content, copy and other pieces for a range of businesses and professional services.
I blog at leighbaker.com.au and balance3.com.au
Below are some examples of web copywriting, including web page copy and blog posts. Excerpts of other writing pieces that support digital marketing are also included.
Sample web content
Small business bookkeeping
This is copy for a bookkeeper providing services to small trade-based businesses. Most of their business is by word-of-mouth, so the objective was to tell their story to their target audience.
Click here to see a sample bookkeeping front page
Consulting and training
This copy is for a solo consultant tackling one of the emerging opportunities of the 21st century. The objective is to educate in the subject matter as well as tell the consultant’s story.
Click here to see a sample consulting/training web page
Sample blog post
Blog posts and newsletter articles are ways of building a relationship with your target customers. By creating a library of authentic material for your website you give search engines more content and increase your chances of being found. You also give readers more opportunity to connect with you as real people adding real value in the real world.
This post is for a solo consultant wanting to share new business opportunities and connect them to existing market developments.
Click here to see a sample consulting blog post
Larger pieces
For knowledge-based businesses, a way to build trust and understanding is to share your knowledge, giving potential customers more opportunities to get to know you and trust you. White papers, ebooks and even published books are a way to build trust and generate understanding. They also provide potential to build passive income streams.
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