Some Frequently Asked Questions

Do you do Search Engine Optimisation (SEO)?

This is a big question, and the answer is “Sort of – a bit”.

The bit that I do is called “on-page” SEO.  That’s the process of cataloging your web page content for better search engine indexing.  I do that bit as long as your content management toolkit allows me access to the right fields.

I write with both Internet audiences in mind: 1) search engines and 2) people.  Getting found by a search engine is a good start, but if people don’t like what they read, they’ll move on – fast. (And that “bounce” will lose you points with the SEO bots.)

Where you have a list of keywords you’re targeting then I’ll make sure they’re well-exercised.

Full-spectrum SEO is a specialist skill set that’s best done by the sorts of techos who enjoy taking on search engine developers at their own game.  It’s not where I play.

Do you specialise in particular industries?

I’ve worked in IT, manufacturing, services businesses, training and even for a racehorse sales agency.   As my role is primarily to translate your business’s products and services to your customers, it’s often almost an asset that I don’t hold detailed, expert knowledge of a particular industry.  

(If I don’t think I can do a particular assignment, I’ll tell you up front.)

Do you only write web content and copy?

I’ll give most business writing assignments a go. I’ve written training manuals, procedures, Powerpoint presentations, whitepapers and proposals.    If I’m not sure I’m the right person then I’ll tell you.  If you want me to give it a go anyway, I’ll set up delivery phasing in small chunks so that we’re checking I’m on track regularly.