This recent Fast Company story on branding caught my eye “How better branding is pushing Kenyan teens to use contraception” It’s a great reminder that we may sell products – but we ALWAYS sell something more. [Read more…]
7 questions to answer BEFORE you hire a copywriter
Copy writing can get expensive if you don’t have your marketing purpose clear.
The more time you invest in marketing clarity, the less time and money you’ll need to spend getting your copy and content fit for purpose. [Read more…]
Desire, conversion and your website words
What do your best customers love about you?
What is it that they keep coming back for?
Do you know what creates the desire in them to keep doing business with you? [Read more…]
6 hot tips for getting more business out of your website
Better use of copy can make a difference to how many of your website visitors turn into prospects or customers. Before you make a big investment in graphic design or paid advertising, [Read more…]
Customer value – the hidden copy in your testimonials
A lot of people who are experts in “what I do” can’t always translate the features of their work into benefits to their customers. It’s not necessarily all that easy to put into words the end value that your customers are really paying you to deliver. [Read more…]
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