My goal is to create friendly, valuable, useful content that will keep visitors to your website on your website and reading about you.

We’re out to attract more of your ideal customers -  and a great way to do that is to hero the customers  you already have and explain how you helped them triumph.

So some questions:

1. Who is your ideal customer?
(Who do you want to know, like and trust you?  
What’s special about your best existing customers?)

My best customers are....

2. What is the key point you want to make in this article?
(Did a phrase that could be a title show up while you were driving? 
 Is there something you are forever explaining to new clients that we could capture?)

We’re always reminding people that  .....

3. Are there stories you can tell or testimonials you have that speak to that key point?

I remember when we finished a job for ....  and .....

4. What is the background thinking behind that key point?
(Are there trends, writers, websites, books, ebooks, downloads, articles that illustrate that thinking?   
Are there links to key web material that I can use to enrich your core story?)

There’s this classic in our field  called“Who moved my cheese?” .....