Fundamentally, every web page you write is about your customers – their problems and their needs. This can really be a challenge – especially if you’re an expert (coder / electrician / yoga teacher). [Read more…]
The purpose of content marketing is to bring traffic TO your website so you can engage visitors with the products and services you offer.
With blog posts you want to bring people in and share information. You may also want to share useful information provided by others. [Read more…]
There’s a conversation that I’ve had a lot as a “knowledge worker”. It happens in my own copywriting, and I’ve listened to variations in the offices of developers, SEO consultants and accountants. [Read more…]
Once upon a time, small business marketing was pretty simple. You put some display ads in your local newspaper and worked out what size of Yellow Pages listing you could afford. [Read more…]
Writing your own web copy – the words on your website that explain the value you offer customers – is hard. It’s a big job, even if you’re good at writing. [Read more…]